Award Winning Designer with 15 years Experience
Award Winning Designer with 15 years Experience
Often times UX is not about building a brand new product or redesigning it from the ground up. Often UX is about enhancing a current experience. The Reservationdesk.com loyalty project was just that. It was looking at the existing funnel and dialing in what the data was telling the team. Many of the original screens had redundancies that users were not interacting with, and had functionality tucked away that the users wanted and could not find. These pain points prevented users from coming back and buying again and again. The company created the loyalty program to encourage users to use the site for more than one purchase. My updates helped push users to understand their rewards, and to redeem them.